Samsung Builder Appliance Program
Faced with the challenge of entering the highly competitive builders' market, Samsung launched an integrated B2B campaign. As a lead designer, I collaborated with our creative team to develop and manage a robust suite of marketing materials. Our work spanned traditional and digital channels, including a dedicated microsite, sales apps, automated marketing emails, and print collateral. This integrated effort successfully met Samsung's goals, helping the brand capture a leading market share.
Client
Samsung
Year
2016-2018
Collateral highlights
Samsung Builder Microsite (Web)
Samsung Builder Microsite
The responsive microsite was targeted towards builders, builder distributors, remodelers, architects, and designers.
The microsite grew from a simple information website into a usable resource for builders to create white label product documentation.
Samsung Appliance Product Catalog
The 188 page product catalog required a high level of production detail and management with proofing and color checks to ensure brand consistency and quality.
The first 30 pages promote the innovative features and benefits of the 9 appliance types.
While the photography provided was high quality, various levels of photo adjustments and editing was required.
From the nine appliance types, there were 124 individual products that required a detail-oriented mindset to ensure that the data and grammar were 100% correct.
Additional Program Collateral
HTML5 animated display ads designed in Photoshop and created in Google Web Developer.
A promotional iPad experience created for a sales team at a builder event.
Email marketing drip campaign
Magazine print ads