Tosca HUB: Packaging product dashboard
Tosca's existing container management system was a disruptive challenge for users and sales reps. With a lack of responsiveness and overwhelming data tables, the desktop-only platform wasn’t meeting their needs. I led the design and successful rebranding of the system's UI and UX. My work focused on creating a fully responsive experience that provides users with easy order management from any device. The greatest challenge and success was reorganizing the data display to align with user priorities and simplify a previously complex process.
Client
Tosca
Year
2019
Highlights
Responsive interface
Prioritization and restructuring of the data interface
One of the biggest user complaints was that the dashboard was inaccessible on smart devices requiring a mobile-first strategy.
Thinking mobile-first does not just require responsiveness, but complete fluidity to allow for a consistent experience on any device.
A significant factor to address was finding solutions that simplified the UX while retaining the mass amounts of information. Placing Orders was one long form in desperate need of sectioned organization with intentional visual hierarchy.
Not everything can be important – based on user research, invoice data was prioritized and limited to reduce user cognitive load. The remaining required data is still available in the expandable accordion functionality.