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    <loc>https://www.jongarciadesigns.com/projects/samsung-builder-appliance-program</loc>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>The 188 page product catalog required a high level of production detail and management with proofing and color checks to ensure brand consistency and quality.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>HTML5 animated display ads designed in Photoshop and created in Google Web Developer.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>The responsive microsite was targeted towards builders, builder distributors, remodelers, architects, and designers.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>The first 30 pages promote the innovative features and benefits of the 9 appliance types.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>A promotional iPad experience created for a sales team at a builder event.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>The microsite grew from a simple information website into a usable resource for builders to create white label product documentation.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>While the photography provided was high quality, various levels of photo adjustments and editing was required.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>Email marketing drip campaign</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>From the nine appliance types, there were 124 individual products that required a detail-oriented mindset to ensure that the data and grammar were 100% correct.</image:caption>
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      <image:title>Projects - Samsung Builder Appliance Program</image:title>
      <image:caption>Magazine print ads</image:caption>
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      <image:title>Projects - Tosca HUB: Packaging Product Dashboard</image:title>
      <image:caption>One of the biggest user complaints was that the dashboard was inaccessible on smart devices requiring a mobile-first strategy.</image:caption>
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      <image:title>Projects - Tosca HUB: Packaging Product Dashboard</image:title>
      <image:caption>Thinking mobile-first does not just require responsiveness, but complete fluidity to allow for a consistent experience on any device.</image:caption>
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      <image:title>Projects - Tosca HUB: Packaging Product Dashboard</image:title>
      <image:caption>A significant factor to address was finding solutions that simplified the UX while retaining the mass amounts of information. Placing Orders was one long form in desperate need of sectioned organization with intentional visual hierarchy.</image:caption>
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      <image:title>Projects - Tosca HUB: Packaging Product Dashboard</image:title>
      <image:caption>Not everything can be important – based on user research, invoice data was prioritized and limited to reduce user cognitive load. The remaining required data is still available in the expandable accordion functionality.</image:caption>
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